YouTube is more popular than Tiktok among teenagers in 2022

YouTube is the most popular social media platform among 13 to 17-year-olds, according to a new survey from the Pew Research Center. They found that 95% of teens surveyed use YouTube, and 19% of those teens use YouTube “almost constantly.” 

A survey of teens was conducted to learn when and how they use YouTube, Tik Tok, Instagram, Snapchat, Facebook, Twitter, Twitch, WhatsApp, Reddit, and Tumblr. It is possible that they will include BeReal next time.

There is a common misconception that teenagers are only interested in short videos like TikTok. However, the popularity of YouTube shows that teenagers still want longer video content that can be content online. 

YouTube
YouTube

According to the Pew survey, TikTok is the queen of short content, with 67% of teens saying they use it. Almost 15% of those who use TikTok say they use it almost every day.

The dominance of TikTok and YouTube among teens shows the amount of video content consumed by Gen Z, which makes sense given they are the first generation of digital natives.

And YouTube, unlike the other platforms on this list, doesn’t require a person to create an account and set up an algorithm, which makes it more accessible to more teens.

Facebook is still in decline among teenagers. “Today, 32% of teens say they have used Facebook, down 39% from 2014-2015, when 71% said they used the platform,” the study says. They also found that Twitter and Tumblr use has declined from their peaks in 2014.

Leave a Reply