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Twitter buys Scroll to power its upcoming subscription service

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Twitter’s plans for a subscription service are slowly entering attention. Now, it’s acquired Scroll, a startup that partners with publishers to permit readers to view their content ad-free. The scroll should play a major function in twitter’s approaching subscription plans.

The organization hasn’t specified precisely how such a service will work but has previously indicated newsletter platform Revue, which is obtained in advance this year, may also feature closely.

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Scroll, which already has partnerships with guides like Vox, Rolling Stone, BuzzFeed, and some of the local papers, may want to assist jumpstart those plans.

“We need to reimagine what they’ve constructed to deliver a seamless analyzing experience to our hyper-engaged audiences and allow publishers to deliver cleaner content which could cause them to extra money than today’s business models,” Twitter wrote in a blog post. “As a Twitter subscriber, picture having access to premium features in which you may easily read articles out of your favorite news outlet or a creator’s newsletter from Revue, with a part of your subscription going to the publishers and writers creating the content material.”

The acquisition also has implications for another liked, if niche, news app: Nuzzel. Scroll acquired the service, which serves up a feed of articles primarily based on what the people you comply with on Twitter are sharing, in 2019.

But the app wasn’t covered within the Scroll acquisition, and might be shutting down this week, its owners said. however, a new edition of the service should live on.

Twitter vice president of Product Mike Park said the organization is constructing a crew to “explore a way to deliver the high-quality of Nuzzel to Twitter.”

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