To avoid the TikTok ban, ByteDance cooperates with Oracle in the US
The social video platform TikTok has ruled in American politics for too long, and it will work with Oracle to avoid a US ban. The cloud service giant said in a statement that this is part of a proposal that TikTok owner ByteDance has submitted to the US Treasury Department.
Oracle said it has been named a “trusted technology provider” to continue operations in the United States. If approved by the US and Chinese authorities (not specific approvals), the months-long handwriting of video-sharing applications may have ended.
The modern history of TikTok began in August 2018, when the Chinese company ByteDance acquired Musical.ly, a lip-syncing app, with an undisclosed transaction amount, which was said to be $1 billion.
ByteDance owns Douyin, which is a Chinese-only video sharing platform. Despite geographical restrictions, its functions are similar.
After the purchase, Musical.ly was renamed TikTok and became the version of the Bytedance app, which can be used all over the world.
ByteDance has invested a lot of money in advertising, and by 2019, you will not be able to continue to promote TikTok as a trendy new thing. All this money is spent a lot of money because TikTok has more than 100 million users in the United States, which has grown by 800% since 2018.
This makes it the top social platform, although lagging behind Facebook/Instagram and Snapchat competitors.
As people are disgusted with the sentiments of large technology companies and Chinese-funded technology companies, people are worried about the leadership of ByteDance.
It is believed that executives are too close to the Chinese authorities and have censored popular clips that criticize China.
The most notable of these is that it includes a makeup tutorial that discusses China’s abuse of Uighur Muslims because the country is banned and its teenage creators are banned.
By 2020, TikTok has decided to resolve this issue and prevent Chinese moderators from censoring content targeted at regions outside the Middle East.
As part of the broader geopolitical tension between China and the United States, TikTok has also been censored by the United States.
The censorship requirements have begun to arouse more censorship requests from politicians, despite recent reports that a private meeting with Facebook CEO Mark Zuckerberg prompted Chuck Schumer and Tom Cotton issued an alert on the application.
By the end of 2019, many major participants raised questions about TikTok’s internal processes, data processing, and general behavior.
Since then, the company hired Kevin Mayer, the executive who founded Disney+, as its chief executive officer, and tried to deal with growing dissatisfaction. Unfortunately, in recent months, the Trump administration has put pressure on TikTok, saying that unless ByteDance sells the company to a US company, it will ban the app.
Since then, Microsoft and Oracle have invested a lot of energy, and the government set September 15 as the deadline for completing the transaction.
However, this has raised concerns about government intervention in private transactions, and China has stated that it will not cover up such “theft”.
For its part, TikTok has filed a lawsuit against the United States, claiming that it has been refused due process and its treatment is unreasonable. In late August, CEO Kevin Mayer resigned because the “political environment” was the reason for his departure.
As the deadline approaches, China has begun to impose a tough stance in the negotiations, saying that it may not allow any American companies to buy TikTok.
According to the report, China would rather close the application than appear weak and hope to protect the company’s famous algorithm, which has attracted many buyers.
Yesterday, Microsoft and TikTok announced that they would not reach an agreement, and TikTok reportedly rejected the offer. On the contrary, Oracle, as the remaining interested party, won the bidding war by default, although the transaction is not so simple.
Treasury Secretary Steven Mnuchin told CNBC that the United States will review the proposal this week. He said officials will want to see that the proposal protects American data, the security of mobile phones, and the TikTok code itself is “secure.”
He added that regulators will sit down with Oracle in the coming days to discuss the nature of the proposal. Oracle’s close ties with the United States and the White House may make these discussions more friendly than those won by Microsoft.
Oracle is not a well-known consumer-oriented company but sells its database and cloud systems to large companies and organizations.
It provides an infrastructure for many government agencies including the Central Intelligence Agency, National Security Agency, and naval and air force intelligence agencies.
CNBC believes that, despite the differences in business, Oracle can still use TikTok’s analysis to improve its advertising services.