TikTok is announcing the launch of Jumps, a new video feature that lets users embed mini apps into their videos. A creator might embed a link to Whisk, for example, in a cooking video, so that viewers can access a recipe sheet within TikTok with a tap of the finger.
TikTok says the feature will be rolled out after more testing after only a select group of creators have the ability to embed Jumps into their videos.
If you open a video with a Jump, you’ll see a button near the bottom of the screen that will open it in a new tab on TikTok.
TikTok and Whisk have teamed up to pilot recipe saving in food videos
The creator of a video will have the choice to choose a jump and can then customize what content is displayed to viewers after they tap the jump. Below you can see how that process works, along with how it ends up seeking out users:
Since launching Jumps Semi in August, it has been tested in public, and now it is being rolled out to a wider group of people. To build Jumps, TikTok worked with select companies, including Whisk, Wikipedia, and Tabelog, during development and the beta testing phase.
Among the companies TikTok announced will be offering Jumps are BuzzFeed and IRL; the company is also opening up applications to developers. TikTok told The Verge that anyone can apply, but it will evaluate submissions based on how valuable they will be to its users.
Users can play mini-apps and games with their friends on competing video platforms like Snapchat. TikTok isn’t the only platform offering these features; Snapchat also has mini-games and apps.
HTML5 is similarly used for creating MINIs, which should make the process of creating one relatively straightforward for web developers. Using Snapchat’s TikTok-like feature, users can also download apps quickly.