What is Capital Structure – Financial Structure

Capital Structure

What is Capital Structure “Capital structure decision is considered as one of the important decision to be taken by financial Managers.” Capital structure is the combination of two words: Capital & Structure. The term capital refers to the funds raised from long-term sources of financing that covers long-term debt, preferred stock, and common equity. Primarily, […]

The concept of marketing communication

Marketing depends heavily on an effective communication flow between the company and consumers. The company should attempt to communicate with consumers to quality products, colorful packages, written messages, pictures and symbols, attractive showrooms and effective efficient Sales-force. When these various aspects are received and interpreted by the consumers, marketing communication is the process by which messages […]

Marketing and advertising communication

Communication is the transfer o information from one person to another person. It is a way of reaching others by transmitting ideas, thoughts, feelings and values. It’s goal is to have the receiver understand the message as it was intended. When communication is effective, it provides a bridge of meaning between the two peoples so […]