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Spending $1.4 billion on mobile games continues to be an EA priority

mobile games

WarnerMedia has agreed to pay $1.4 billion to EA for Playdemic, a developer of mobile games such as Golf Clash. Golf Clash mechanics could be applied to other franchises in the future, because the company plans on leveraging Playdemic’s experience in mobile games.

The possible reason EA would buy Playdemic is not only to add Golf Clash to its portfolio (it has over 10 million downloads on the Google Play Store), but also to integrate some of its other series into the mobile golf game. EA makes the PGA golf games after all.

With an investment of $1.4 billion, EA continues to focus on mobile games

Aside from purchasing Glu for $2.1 billion last February, EA seems to be concentrating on mobile games lately.

Former owner of Playdemic, WarnerMedia, is going through a transition as, formerly owned by AT&T, it is being spun off to join Discovery. “As part of [its] overall strategy to create games linked to Warner Bros. storied franchises,” the company says it’s selling Playdemic.

You can see this for yourself if you visit Warner Bros. Mobile Games website, which is dominated by series such as Lego, Harry Potter, and Mortal Kombat. The only notable exceptions are Scribblenauts and Golf Clash.

mobile games

Furthermore, DC universe-based games such as Gotham Knights are planned for release. Upon completion of the deal, WarnerMedia plans to combine with Discovery to offer the rest of its games.

As the mobile gaming market has grown, companies have become increasingly focused on it. EA rival Activision bought Candy Crush creator King in 2015 for $5.9 billion, and recent earnings show that the division is now making more money than Blizzard. A number of popular PC and console games have been made available for mobile devices, including Call of Duty, Fortnite, and EA’s Apex Legends.

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