Tech giant Microsoft announced that it will close all of its physical stores and will focus on selling its products online in the future. The company said in a post on LinkedIn that it is “strategizing changes to our retail business, including closing the actual location of the Microsoft Store.”
It mentioned the continuing global pandemic and pointed out that its “hardware and software sales have continued to shift to the Internet”, especially in digital products such as Microsoft 365 and games in Xbox stores.
The company’s statement said: “Our retail team members will continue to serve customers who work through Microsoft corporate organizations or remotely, and we will continue to develop our diverse team to support the company’s overall mission and goals.”
A Microsoft representative confirmed to Digital Trends that all affected employees will be offered the opportunity to stay in the company to support customers in sales or training positions. Some will work in the Microsoft corporate office, while others will work from home.
In the announcement, Microsoft Port Vice President David Porter confirmed that the retail team will continue to serve customer-facing reels, and the need to work from home recently has proven their flexibility. He said: “We deliberately built a team with unique background and skills that can serve customers anywhere.”
“The development of our workforce ensures that we can continue to serve customers of all sizes when we are most needed, and work remotely in recent months. Speaking more than 120 languages, their diversity reflects our Many communities served. Our commitment to developing and developing careers through this talent pool is stronger than ever.”