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Meta is taking new steps to detect and stop revenge porn in 2021

Meta says the updated tool was created to empower survivors and give them agency. NCII (non-consensual sharing of intimate images) has been a battle for survivors and technology companies for years, with the latter being pushed to implement tools to combat it.

Meta, formerly known as Facebook, has announced its support for, the UK Revenge Porn Helpline’s initiative to stop revenge porn, or NCII, being shared on its platform. joins forces with 50 non-governmental organization partners worldwide, including Meta and Facebook.

According to Meta’s press release, the platform is a “first-of-its-kind global initiative” designed to help those whose intimate images have been shared without their consent.

Meta is developing new ways to detect and stop revenge porn is a website where a person concerned about their safety and privacy can file a complaint regarding revenge porn. It uses hash-generating technology to assign a numerical code – or unique hash value – to an image.

A technology company like Meta participating in the initiative can then receive the hash and use it to determine if an image has been shared online.

Facebook launched a pilot program in Australia in 2017 that was very different from the program being offered today. A human moderator would review the nude images that users uploaded to Facebook.

The move raised significant concerns about privacy and was criticized, even though Facebook stated that the images would be stored for a short period of time.

It was in 2019 that Facebook announced the launch of its AI-based tool that would detect nude photos, allowing for an automatic removal of them.

A new version of the program is being announced today, featuring a markedly different approach to combating revenge porn.

NCII survivors are empowered by, which provides a user-friendly tool to help them take control of their situation. 

This tool integrates the information, perspectives, and expertise of survivors, experts, advocates, and other technology partners. The images shared with are never sent outside of a person’s device, but instead only their hash is shared with participating platforms to aid in detection.

According to Sophie Mortimer, Manager of the UK Revenge Porn Helpline, “At the center of the work to develop this tool has been the needs of victims and survivors by putting them in control without compromising their privacy.” The website was designed to bring back agency to those who feel out of control during such a difficult time.”

There are several countries (including the UK) and states (including New York) that have outlawed revenge porn. However, its spread persists.

There has been growing concern for years about revenge porn, and the failure of certain tech companies to sufficiently dismantle existing systems. Telegram, for example, hasn’t taken steps to combat people posting revenge porn, causing long battles for justice.

There are survivors as well as activists who deem ‘revenge porn’ to be a misnomer, despite the fact that it is commonly used. This phrase has the potential to lead to victim-blaming and incorporates a sexist element.

The word “revenge” implies an offense committed against those posting such images, which in turn leads them to seek revenge.

Meta’s tool, which can be considered a step in the right direction, hopes to “strengthen” the company’s efforts in combatting NCII.

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