According to the latest report of the research company Counterpoint, MediaTek has surpassed the San Diego-based chip manufacturer in terms of market share, becoming the world’s largest supplier of smartphone chipsets.
Qualcomm (understandably) maintained its title as the largest 5G-friendly chipset supplier, but Counterpoint data shows that in the third quarter of 2020, the sales of MediaTek-supported smartphones exceeded 100 million, an increase from the same period last year. Up about 5%.
Counterpoint’s report adds some valuable content to MediaTek’s latest financial report, which shows that its revenue was NT$97,275 million, an increase of nearly 50% over the same period last year. The Taiwanese company attributed the growth to a significant increase in market share in a press release.
According to Counterpoint data, this is largely due to “strong performance in the $100-250 price range” and continued growth in markets such as India, China, and Latin America. Together, these factors ultimately mean that MediaTek’s chips account for 31% of the entire market, second only to Qualcomm’s 29%.
Counterpoint research director Dale Gai said: “MediaTek can also take advantage of the gap caused by the US ban on Huawei.” TSMC’s reasonably priced MediaTek chips have become the first choice for many OEMs to quickly fill the void left by Huawei’s absence. Prior to this, Huawei also purchased a large number of chipsets before the ban. “
Although MediaTek’s most profitable market may be overseas, the company has begun to enter the United States. Of course, Qualcomm still has a unique advantage, but the T-Mobile variant of LG’s stylish Velvet smartphone runs on MediaTek’s Dimensity 1000 chipset, and some people believe it may exceed the Snapdragon 765 used by other carrier models.
The global transition to 5G shows no signs of slowing down, but many surrounding developing markets will not be able to adopt the technology as quickly as mature markets. At the same time, MediaTek clearly wants to push the demand for affordable mid-range chipsets to new highs, and we can’t blame them.