Jaguar announced today that as part of a comprehensive “reimagined” strategy, Jaguar will only produce all-electric vehicles by 2025. By then, the Jaguar brand will be completely electric, with no gasoline or even hybrid models to choose from.
At the same time, its Land Rover division will begin to transition to electrification, and six new models will be launched in the next five years.
Land Rover plans to sell 60% of its pure electric vehicles by 2030, and all Jaguar Land Rover models will be available in fully electric versions by the end of this century.
The team will use three platforms compatible with all-electric powertrains. Land Rover will use a hybrid called EMA (Electrical Modular Architecture) in its electric vehicle model, and another power called MLA (Modular Longitudinal Architecture) in the hybrid vehicle.
Land Rover currently has a series of SUVs, namely Range Rover, Discovery, and Defender, but it has not yet revealed that it will be the first to be electrified.
At the same time, Jaguar will use a new “pure electric structure” for upcoming vehicles and will cancel its flagship XJ luxury sedan, which is scheduled to debut this year.
The company said in a press release: “Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the lineup because the brand wants to realize its unique potential.”
Jaguar did not disclose information about its electric vehicle model strategy and how its current I-Pace electric SUV will adapt. It seems that its current gasoline and hybrid vehicles (such as XE, XF, E-Pace, and F-Pace) will be scrapped and replaced by all-electric versions.
Jaguar said it will invest 2.5 billion pounds ($3 billion) in the new strategy and has allocated 35 million pounds ($48.7 million) to pay fines for not meeting EU emission targets in 2020.
The company is also committed to hydrogen fuel cell vehicles and plans to start road tests on prototypes within a year. Chief Executive Thierry Bolloré said the strategy will emphasize “quality over quantity” and the company has no plans to close any of its car factories in the UK or elsewhere in the world.