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Is the e-commerce shift going to last?

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Share on Twitter for the past few weeks and my Twitter timeline is full of operators on how to look for unnecessary items on Black Friday weekends. Change is already here.

Ecommerce is coming out faster than the previous one. For the past few weeks, my Twitter timeline has been full of operators, including how the weekend feels on Black Friday, even for items that don’t need it. Change is already here.

Is the ecommerce shift going to last

Ashwin Ramaswamy is the co-founder of online merchant graphic company PipeCandy, which explores and analyzes business and consumer awareness about D2C brands and e-commerce companies.

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E-commerce is coming out faster than the previous one. For the past few weeks, my Twitter timeline has been full of operators, including how the weekend feels on Black Friday, even for items that don’t need it. Change is already here.

More posts by this collaborator

If you look at the above graph in this tweet from Shopify CTO Jean-Michel Lemieux – and the “Offline2Online” reference – we’re interested.

Beyond mere narrative evidence, we have looked for signs that tell us that e-commerce is accelerating. One way to find out how merchants have been shopping on a monthly basis for the past two years is to look at its historical data and compare what happened in Q1 this year.

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All of these data points come from PipeCandy’s own data platform, which is close to 750K + for every merchant with historical data:

Despite the 2020 opening at a faster clip than 2018 and 2019, there has not been a jaw-dropping increase in merchant numbers for Shopify in February and March. In those two months, Shopify added more merchants throughout 2018.

The softening you see in April is a result of the sensitivity of the way we validate our systems and verify data, not the slowdown per capita. The e-commerce hug is real.

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