According to TechCrunch, Instagram is testing a new feature similar to Twitter’s Super Follows. In a recent beta release, developer Alessandro Paluzzi discovered that Instagram creators could share exclusive content on their stories that was presumably only available to subscribers.
Paluzzi shared screenshots showing exclusive stories are distinguished with purple tags (similar to how Close Friends posts are tagged in green). The pop-up that says only fans can watch an exclusive story appears when you try to watch without being a fan.
Instagram developing subscriber stories
As in the screenshots, these are screenshots from an internal prototype, so Instagram cannot share more, aside from confirming that these are not current test campaigns.
A feature like this would be beneficial for Instagram, and even it could be implemented at some point in the future. Founder and CEO Adam Mosseri has publicly discussed the possibility of a subscription model.
Since last year, there has been an intense focus on monetizing creators’ work across a broad range of platforms. The launch of Facebook’s new newsletter platform Bulletin follows the explosive growth of Instagram’s parent company Substack.
It was announced earlier this month that Twitter would offer Super Follows and Ticketed Spaces, both of which, while somewhat unfamiliar currently, share some similarities with this hypothetical Instagram feature.