With the end of the Thanksgiving holiday, the Medical Center in Salem, Oregon was plunged into chaotic social media chaos. A nurse named Ashley Grames posted a video on TikTok, which quickly spread, and she mocked herself for ignoring the coronavirus health guidelines.
Although this video was less than 30 seconds, it was deleted by Grames, although it can still be played on other feeds. And, if you are not familiar with TikTok’s metaphor, the video will look strange.
The nurse was wearing a scrub and seemed to be in a medical facility. She synced her lips to a short audio clip in “The Grinch” and laughed at her colleagues’ anger at her decision not to comply with the national mask regulations outside of work.
The nurse’s antics caused her unrealistic concerns about her employer, Salem Health, who confirmed on December 8 that she was no longer working there after investigation. But it emphasizes that employees can easily take out the phone secretly and share a small clip, and the boss is the wise move.
Popular examples include Domino’s Pizza chef, Amazon’s warehouse worker, and Starbucks’ barista. Therefore, employers use them as unwitting backgrounds – fully displaying logos, uniforms, and workplaces.
As a law professor who studies workplace practices and policies, I found a lot of TikTok videos to be surprising. That’s because even the most harmless videos can violate standard company social media policies, which often requires a strict separation between company branding and personal life.
Without permission, workers are generally not allowed to speak on behalf of the company or use the company’s brand or facilities. These policies also warn against embarrassing companies or mocking customers.
Without violating these rules, it is almost impossible to dance with your uniform backstage-so why doesn’t the company step up its crackdown?
TikTok, the preferred social media platform for Gen Z, is not really communicating with friends. It is more about recording popular dance or fluffy topics and hopes that the algorithm will spread your posts to billions of users.
Since most of TikTok’s content is speechless and pain-relieving, TikTok seems to be the perfect antidote for more targeted and politicized comments on Twitter or Facebook.
This is the case in most cases. In the 30-second biting sound, the worker reminiscent of a mini fantasy world without a supervisor.
A person spins and slides in a potato warehouse. An Amazon worker packs boxes with Olympic speed and precision. Hospital staff in protective clothing, balloons bulging from the scrub.
Of course, there are so many police-dancing police. Police officers in formal uniforms usually move to R&B or hip-hop clips in accordance with prescribed dance moves, usually standing on the road or next to a patrol car.
Why do the police like TikTok? Why does TikTok like the police? Their dancing is okay. However, the uniform on the camera pops up suddenly, and the video has a subversive quality-for example, they may not be allowed to perform any such operations, but they can do so anyway. The man pointed his thumb towards his nose.
As the recruitment and marketing company pointed out, this is free promotion for employers. Even before the COVID-19 era, these types of jobs can still be difficult, dangerous, boring, or low-paying.
Videos that present alternative narratives from the staff’s perspective (indicating that they look cool or stupid) cannot actually be copied informal marketing.
Honeymoon is over On the other hand
TikTok may be following the trajectory of social media predecessors (such as Facebook, Twitter, and Instagram). Until the scandals continued, all this seemed very interesting.
In addition to the Trump administration’s attempt to ban the app, the company also raided the most embarrassing situation.
Before Ashley Grames appeared, Tony Piloseno appeared a popular TikTok paint mixer that fired in the summer, apparently because of the release of a video in which he mixed blueberries with paint.
In recent months, high-profile scandals have also decreased: a Chik-Fil-A worker opened a videotape advising viewers to save money by ordering two extra cups of mango syrup.
A police officer was suspended for a gay video about the “magic” Crocs; a domino worker was fired for posting a video of himself spinning a pizza slicer in the air.
With Grames’ news, companies that have not yet monitored TikTok positions in the workplace may scramble to avoid the next crisis, albeit on a small scale.
As the sociologists, Steven Maynard-Moody and Michael Musheno pointed out in their book “Police, Teachers, Counselors”, frontline workers Stuck in the quagmire of rules and procedures. They believe that the inevitable response to the scandal is simply to impose more rules.