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Google Chrome tests the RSS follow feature

Google Chrome

8 years after the untimely demise of Google Reader, Google is embracing the RSS again. The company is testing a “follow” button for Google Chrome that lets you keep up with your favorite sites on a web browser.

In the coming weeks, users of the Chrome Canary channel for developers should start seeing the new feature on Android. Adrian Porter Felt of Google tweeted that the following feed is based on RSS and the company is building it to meet the “user requirement”.

The announcement was made with shudder and sarcasm from those who are still longing for Google Reader. In a curt reply, a Twitter user said: “So, this is Google Reader, but shy.” 

Another blamed Google for trying to end RSS propaganda “15 years ago, but when it couldn’t, he reused it!” While news aggregator Feedly shared a verbal response, tweeting: “Good news, we’re excited!” However, others invited the news by sharing valuable feedback and mentioning an iOS rendition.

For now, the follow button is firmly in the experimental phase. Felt said the feature relies primarily on RSS to pull content from sites, but can also obtain additional information using a crawler. Rejecting email newsletters, Felt said that places like Substack should include a web version of the newsletter.

Google is suggesting that sites stay up with the latest so that Chrome can get the most recent content. It is also seeking input from publishers, bloggers, creators and netizens.

The news of the feature comes on the heels of Google’s I / O 2021 conference, where it revealed a raft of new products, including updates to the next versions of Android and Wear OS, as well as photos, maps and search Huh.

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