On March 29, Genesis caused a sensation in Shanghai, lighting up the night sky with thousands of drones to celebrate Genesis’s official entry into the Chinese market. The car brand owned by Hyundai Motor also broke the Guinness World Record for an aerial drone by using 3,281 drones to display its logo and advertised in Shanghai on March 29, marking its entry into China.
These spectacular images are coordinated to present the world of “Genesis“, providing a bold concept of storytelling, while also breaking the Guinness World Record for “the most unmanned aircraft (UAV) flying at the same time”.
Markus Henne, CEO of Genesis Motor China, said: “The core of Genesis’s commitment is the spirit of bold innovation. Our first moment in China is a special opportunity to interact with the audience and showcase Genesis. With this record-setting drone Performance, we have brought our brand story and philosophy to many Chinese consumers. Soon, we will bring more inspiring Genesis experiences and products to Chinese consumers.”
The drone show is quickly becoming the tool of choice for individuals and companies who want to attract your attention, and Genesis knows this well.
Compared with the previous record holder Shenzhen Dharma’s intelligent control technology, this is a major improvement. The company “only” installed 3,051 drones in September 2020.
This in turn broke the record of 2,200 drones in Russia a few days ago. Intel is known for its drone light shows and recently set this record with 2,066 drones over Folsom, California in July 2018.
Such feats usually rely on orchestration software that tells the drone to form a certain shape while coordinating the swarm to avoid collisions.
Of course, this is a publicity stunt, and it would not be surprising if another company finds a way to single Genesis soon. It shows that drone demonstrations have made progress in just a few years, and can easily promote competition among companies determined to adopt robotics feasts.
Genesis is a global luxury car brand that provides the highest standards of performance, design, safety, and innovation. The Genesis brand is one of the highest-ranked brands in the automotive industry by respected third-party experts.
These experts include “North American Car of the Year”, “Consumer Report” and J.D. Power. For more information about Genesis and its new definition of luxury. For More Details – Visit https://www.genesis.com.cn/