Facebook CEO Mark Zuckerberg said that after many major advertisers promised to boycott the company, the social network will change some content review policies. Zuckerberg said that in a major reversal, the company will ban hate speech in paid advertisements on the platform and begin to combat harmful posts by public figures.
Zuckerberg revealed these changes in a video and post on Facebook. The CEO said that the social network “prohibits the publication of more hate content in ads.”
Specifically, we are expanding our advertising policy to prohibit people who claim to have a specific race, nationality, religion, caste, sexual orientation, gender identity, or immigration status to threaten personal safety, health, or survival. We have also expanded our policies to better protect immigrants, immigrants, refugees, and asylum seekers from advertisements that show that these people fail or show contempt, dismissal, or disgust for them.
Zuckerberg also said that Facebook will start tagging the remaining content on the platform, even if the content is considered newsworthy, it violates the review policy. However, the CEO clarified that positions that incite violence or suppress voting will not be exempted-even if politicians or government officials say such content will be deleted.
Other changes faced by Facebook include the creation of a voting information center that will share voting information and take other measures to suppress voters, such as quickly eliminating false statements about voting conditions and prohibiting false postings within 72 hours before election day. The post claims that ICE agents are checking immigration documents.
Facebook advertiser’s boycott
The changes were made before Facebook’s biggest advertising boycott, because of how the company handled President Donald Trump’s protests against Minneapolis caused by the murder of George Floyd Post, the post was blocked and tagged “beautify violence” on Twitter.
At the time, Facebook refused to mark or delete the same post on Trump’s Facebook page. Zuckerberg defended this decision several times.
The official name of the event is “Stop hating for-profits” and requires the social network to “solve cross-platform racism”.
Unilever and Verizon are the main brands that withdrew their ads from social networks, including ice cream maker Ben & Jerry’s, production company Magnolia Pictures and retailers Eddie Bauer, REI, Patagonia, and The North Face Wait.