According to the “New York Times” report, Facebook plans to provide independent journalists and writers with news communication tools. It is believed that these features include functions that help writers use social networks to build followers, curate their email lists, and manage their paid subscriptions.
Although the work on the project is still in its early stages, it is reported that executives hope that these features can be launched as soon as possible this summer.
At the time of the press release, interest in newsletters was rising. As of September last year, the newsletter service Substack had more than 250,000 paying users in its service, and just this week, Twitter acquired newsletter competitor Revue.
Many promised journalists have left traditional publications and started writing independent newsletters. This is attracted by their commitment to full editorial control of their works and the ability to directly profit from the subscription revenue they bring.
Facebook has been trying to better highlight news sources on its platform. Its “news” label is part of the service, which selects content from partner media organizations, some of which are paid for by including their articles.
Although the “news tag” has enabled Facebook to improve its relationship with traditional publishers, news communication tools are considered an attempt to court individual writers.
In a statement to the New York Times, a Facebook spokesperson did not directly confirm the report but said the company is studying ways to support independent journalists. “We want to do more to support independent journalists and experts who build businesses and audiences online.” “We’re exploring how to help them build from us,” said Campbell Brown, vice president of Facebook’s global news partnership.
Ways to Benefit from news products (such as Facebook news and subscriptions), while also building new tools to complement the useful features that journalists have found.”
Given the proliferation of newsletters, it is only a matter of time before Facebook begins to explore the region.
According to reports, Facebook CEO Mark Zuckerberg told his team that after noticing this trend, the project was prioritized. However, jumping into the trend with Facebook’s critics is unlikely to go smoothly. As Kara Swisher said in a tweet: “Does Facebook have a new idea, or does it need to be wiped out?”