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Apple has launched the Mac offering with a custom configuration in India

Apple MacBook Air 2019

Apple is finally offering customers in India the ability to order customized versions of the iMac, MacBook Air, Mac Mini, and other Mac computers.

Cupertino-giant has begun offering full-fledged MAC portfolios in India with a Configure-to-Order (CTO) or Build-to-Order (BTO) option, enabling customers across the country to meet additional customer requirements such as extras.

It allows you to request memory, storage, or more powerful graphics cards when buying a computer. Customers in India, the main overseas market for American technology giants, have long sought this feature, which Apple offers on many fronts.

Apple MacBook Air 2019

Previously, Apple only offered select variants of its Mac computers in India and gave users no choice but to ask for specific updates.

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Interested people can contact their local Apple authorized reseller to discuss various upgrade options, pricing information, and order. Options are also listed on the Option India website.

Currently, Apple is committed to delivering customized computers to four weeks from the time of order.

“This is a very big thing,” said Mumbai executive Prasit Devarukkar, who closely monitored Apple’s growth. “Previously, there was no real way to get mock-to-order or configured-to-order Macs in India.

So you’re stuck with the base model – say the Mac Mini or the 13 Pro MacBook Pro with 8GB of RAM. Now that the company offers it officially, you get the computer you want and a standard warranty on it. ”

“Component upgrade pricing is still low, however, it would prefer to charge $ 400 to go from 16GB to 32GB of RAM, but at least the option is now available,” he said.

Earlier this year, chief executive Tim Cook reported that Apple is planning to open its online store in India this year and will open its first brick-and-mortar retail store next year.

Despite the outbreak of coronavirus, the company is still on track to open its online store in India this year, a person familiar with the matter told TechCrunch.

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